Meet John Hildebrand
What led you to start Sicky and what does it mean to you?
I first began to explore the world through the lens of my camera. The camera became more than a window to the world but a vehicle to identify my artistic point of view and establish my creative vision. In the beginning, when it came time to purchase eyewear, I didn’t relate to many of the brands out there. I set out to work in my Malibu garage to create an eyewear brand that I could identify with. Using my nickname “SICKY,” I created prototypes that were bold, distinctive and captured the attention of everyone I met. After attending a party in Malibu, the frames quickly became the center of attention. I set out to make the best-handcrafted luxury eyewear for the most accessible price.
SICKY is a lifestyle characterized by freedom of expression. It’s a luxury eyewear brand inspired by our CREW* of like-minded creative individuals pursuing artistic independence.
What's a typical day like for you?
It’s pretty hard to answer that question because when you run your own business, you really don’t know what’s going to happen each day. That’s what makes it fun, but also very challenging.
The days I enjoy the most are waking up early for a beach run or a work out. I’ll head down the street to Malibu Soho House for breakfast and my new habit; coffee. I try to not even look at emails until 10am. Of course, I’ll get sidetrack on Instagram for a bit, scrolling around. Although I’m in and out of meetings almost every day, I always try to do something creative, like snap photos, design new product or daydream of what’s to come next. I’ll check in with my small amazing team, and then finish the night off with a good dinner. Lastly, I’ll get back on the computer to clear my head so I can get a little sleep.
Where do you get your inspiration from?
I grab inspiration from where ever I can really. I look for it and am open to receive it with wide eyes. I have a few mentors I talk with daily that inspire me to always believe in myself and fight for what I love. I am lucky enough to live in Malibu, CA which is full of beauty and insanely creative people.
What's the best advice you've ever heard?
Simply follow your heart and dreams and everything else will come together with hard work. Don’t go chasing the money or you will never be truly happy.
What gets you out of bed every morning?
SICKY, LIFE, MOTIVATION and staying healthy. I live for the mornings.
I am so lucky to have many amazing things happening right now that I have been working on. Sicky is relaunching our Sicky one piece swimsuit, and a line of shirts and hoodies. We’re also working on some exclusive new designs and will be traveling the world to spread the SICKY brand to new cities, which I am really pumped about. This year I’m also looking forward to working with some new brands and building long lasting partnerships.
Keep moving forward