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Meet Pete Surprenant of North Menswear

Meet Pete Surprenant of North Menswear

When did you get the idea for North Menswear and when did it all come together?

I had been chewing on the idea for probably 10 years. I have always been drawn to timeless style and clothing. I had worked in retail for a long time and always wanted my own gig.  Through those years I had time to groom my concept. I had so many notes, so many drawings, and so many images saved. It all started to accelerate after I became a dad. I had to make the decision whether to chase a dream and be a dad that lead by example or continue just tread water…the answer was clear.

Who is behind North?

I am the owner and founder but I could not have done it without my family. My wife has been an enormous support and my two sons motivate me every day to be a better person. My shop manager, Drew, has been a huge blessing as well. He's a great ambassador for the brand and one hell of a guy!

What brands do you carry?


Adam Mar

Almond Surfboards 


Classics by Elm

Freenote Cloth

Garrett Leight 

Headlands Handmade

Imogene + Willie



Kato Brand

Kestin Hare

LM Products

Norman Russell

North Menswear 



Prospector Co.

Red Wing Heritage 

Rogue Territory 

Richer Poorer



Stan Ray

Taylor Stitch


The Hill-Side

Yellow 108

What's your favorite item in the shop right now?

I have not been able to take off the Stan Ray 4 Pocket Fatigue Pants! 

What do you do when you're not in the shop?

If I'm not here, I am spending time with my family. My wife and I have a 2 sons who are so much fun. I can't get enough of those little guys! When time permits, I try and sneak out for a surf. The ocean is like my reset button...puts me right.

Who are your biggest inspirations?

I have a few. My Grandfather, my sons and Paul Newman, of course….


Meet Loki the Wolfdog

Meet Loki the Wolfdog

Meet Sam Larson of Lone Flag

Meet Sam Larson of Lone Flag